Sometimes we get asked why we devote time to writing blog entries for our website. Obviously, it does take time, and time is valuable, so why spend it on a blog? Several reasons.
First, we think there is a lot of valuable information that we can give property owners through our blog. Most of our clients aren’t very experienced with being landlords, so they have lots of questions about various things related to renting out their property. This blog allows us to provide a continual stream of the most up-to-date information and news on the industry, which is good to know for both our current clients and for potential clients.
Second, obviously, is our desire to grow our business. By providing quality information to prospective clients through our blog, we demonstrate that we care enough about our clients to keep them informed.
But finally, and most important to our clients, is what our blogging does to help market your property. Blogging is a very important component of what is called “search engine optimization,” which is basically a fancy term for getting your website to the top of the list in Google and other search engines. By blogging on a regular basis with good information that owners and tenants want to read, Google’s search engine algorithms keep our website higher in the rankings, which means that your property is more likely to be found by prospective tenants.
We are always working to inform our clients and to market their properties to the greatest extent possible. To learn what we can do for you, please give us a call or submit a request for more information.
